# Bidu

> Online insurance comparison and purchase platform serving Brazilian consumers

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | LATAM |
| Headquarters | Sao Paulo, Brazil |
| Founded | 2011 |
| Employees | 51-200 |

## Overview

Bidu is a retail insurance brokerage and online aggregator platform operating in Brazil, focused on direct-to-consumer insurance distribution. Founded in 2011, the company enables individual consumers to search, compare, and purchase insurance products entirely online through a web-based platform integrated with major Brazilian carriers.

The platform covers personal lines including auto, home, travel, life, and health insurance, alongside financial services products such as credit cards and personal loans. Bidu connects consumers with carriers including Allianz Brasil, Tokio Marine Seguradora, and Porto Seguro, delivering real-time quotes and immediate proposal generation.

In July 2018, Bidu was acquired by Thinkseg Seguradora and operates as part of that group. The company is widely regarded as a pioneer in B2C digital insurance distribution in Brazil, representing one of the established insurtech platforms in the Latin American market.

## Notable customers

- Personal Lines consumers
- Individuals and households

## Links

- Website: <https://bidu.com.br>
- Directory profile: <https://insurtechlist.com/companies/bidu/>
- Linkedin: <https://www.linkedin.com/company/bidu>
- Crunchbase: <https://www.crunchbase.com/organization/bidu-com-br>

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*Last updated: 2026\-07\-03*