# BeSafe Group > Embedded travel insurance and payment solutions for the hospitality industry ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Rome, Italy | | Founded | 2017 | | Stage | Growth | | Employees | 11-50 | | Funding | Seed | ## Overview BeSafe Group is an embedded insurance and payments platform for the hospitality and travel sector, serving hotels, tour operators, and travel agencies across southern and central Europe. The company is based in Rome, Italy, and registered with IVASS (the Italian insurance supervisor) under RUI number B000726652. The platform integrates travel insurance directly into hospitality booking workflows through two main products: BeSafe Rate, a prepaid hotel rate that automatically includes all-risk travel insurance, and BeSafe Pay, a PSD2-compliant payment gateway for hotel booking management. Both products are combined in BeSafe Suite, an all-in-one platform connecting with more than 60 hotel management systems and travel booking platforms. The embedded model means guests receive insurance coverage at the point of booking rather than through a separate purchase. BeSafe Group has grown to 1,600+ hospitality partners including Best Western and Alpitour group brands, with 3,000+ affiliated partners and over 400,000 insured travelers. The company raised EUR 1.2M in 2022 from investors including Prana Ventures, LVenture Group, Azimut Libera Impresa, and Village Capital. Markets served include Italy, Spain, Portugal, France, Austria, and Greece. ## Products & services ### BeSafe Rate A prepaid hotel rate product that automatically includes all-risk travel insurance at the point of booking. Hotels and accommodation providers configure BeSafe Rate within their booking system; guests receive integrated insurance coverage without a separate purchase step. **Key features:** - All\-risk travel insurance bundled into prepaid accommodation rate - Rapid reimbursement within 7 days for covered claims - Customized rate configurations for different property types - Integration with major hotel management systems \(PMS\) and OTA platforms *Target users:* Hotels, B&Bs, tour operators, and accommodation providers ### BeSafe Pay A PSD2-compliant hospitality payment gateway that automates booking payment management. Designed to handle deposits, pre-authorizations, and rate management alongside insurance workflows. **Key features:** - Bank reconciliation and instant transfers - OTA virtual card support - Pre\-payment and deposit management with pre\-authorization - Data security compliance under PSD2 *Target users:* Hotels and hospitality operators managing payments and deposits ### BeSafe Suite An integrated platform combining BeSafe Rate and BeSafe Pay into a unified solution for hospitality operators. Manages the complete workflow from booking confirmation through payment processing and insurance claim handling. **Key features:** - Single\-platform management of insurance and payments - Compatible with 60\+ hotel management systems and travel software platforms - Multi\-language support \(Italian, French, Spanish, English, Greek\) - European\-based cloud infrastructure *Target users:* Hotels, tour operators, and travel agencies seeking full booking\-to\-claim automation ## Category & focus - Subcategories: Embedded Insurance, Payment Technology, Hospitality Tech - Insurance verticals: Specialty/E&S - Target customers: Carriers, Agents/Agencies ## Notable customers - Best Western - Alpitour group brands ## Links - Website: - Directory profile: - Linkedin: - Press/news: --- *Last updated: 2026\-07\-02*