# BENAdvance > Built for Brokers by Brokers ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | NA | | Headquarters | Rye, New York, USA | | Founded | 2013 | | Stage | Startup | | Employees | 1-10 | | Funding | Bootstrapped | ## Overview BENAdvance is a digital marketplace and white-label platform for voluntary and supplemental insurance benefits, purpose-built for independent brokers, associations, unions, and employer groups. Operating as a Digital Master General Agent (MGA), BENAdvance enables broker partners to offer a fully branded, 24/7 accessible benefits shopping experience under their own name -- without adding administrative overhead. The company was founded in 2013 in Rye, New York, by insurance industry veterans Anthony V. Milone and Robert Siegel, who together bring over a century of collective experience in employee benefits, MGA operations, and insurance distribution. Their prior ventures include building a managed care PPO network sold to CIGNA and co-founding an insurance distribution operation that at its peak managed over USD 2 billion in premium across more than 2,500 brokers. BENAdvance aggregates coverage from carriers including Cigna, Anthem Blue Cross Blue Shield, MetLife, Prudential, and QualCare into a single white-labeled marketplace. Partners benefit from year-round enrollment, built-in commission tracking, and marketing support -- differentiating the platform from traditional open-enrollment-only models. ## Products & services ### White\-Label Benefits Marketplace A fully branded online marketplace deployed at a custom URL (brokerexchanges.com/{partner}) where broker clients can shop, compare, and enroll in voluntary and supplemental benefits 24/7 -- year-round, not limited to open enrollment. **Key features:** - Custom broker branding with no development effort required - Real\-time broker dashboard with enrollment activity and commission tracking - Marketing support via email, text, social media, and newsletters - Payment via payroll deduction \(pretax\) or ACH bank withdrawal - Member self\-service for enrollment and ID card access *Target users:* Independent insurance brokers, benefit agencies, associations ### Major Medical Plans Individual, family, and small-group health plans through national PPO networks including Cigna, Anthem BCBS, QualCare, PHCS/Multiplan. Supports small businesses, 1099 contractors, and remote/hybrid workforce employers. **Key features:** - ICHRA\-compatible small business plans - Guaranteed\-issue life coverage up to USD 50,000 \(no medical exam\) - Access to national PPO network beyond regional carrier limitations - All\-year enrollment capability *Target users:* Small employers, self\-employed individuals, associations ### Ancillary and Supplemental Coverage Dental, vision, life, disability, hospital indemnity, critical illness, and accident plans -- bundled with major medical or sold standalone. **Key features:** - "Smart Health" bundles combining medical, dental, vision, life, and supplement - Supplemental coverage fills gaps for high\-deductible plan members - Lifestyle benefits including pet insurance, identity theft, and legal plans *Target users:* Employee groups, association members, individual consumers ## Category & focus - Subcategories: White\-Label Benefits Platform, Digital MGA, Voluntary Benefits Marketplace - Insurance verticals: Group Benefits, Health - Target customers: Brokers, Agents/Agencies, Employers, Consumers ## Notable customers - Independent insurance brokers and benefit agencies - Unions and trade associations - Small to mid\-size employer groups - 1099 contractor and remote workforce employers ## Links - Website: - Directory profile: - About: - Brokers: - Platform: - News/blog: --- *Last updated: 2026\-04\-09*