# B\-link Solutions

> Integrated insurance ERP and digital transformation platform for Algerian insurers

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Algiers, Algeria |
| Founded | 2021 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

B-link Solutions is an insurance ERP and digital platform provider for carriers operating in Algeria and the broader EMEA region. Founded in April 2021, the company develops SaaS software that consolidates core insurance operations -- policy administration, claims processing, reinsurance, HR/payroll, and third-party payment -- into a single modular system. Its flagship offering, BLINK AMENI, is positioned as a comprehensive digital transformation platform for the Algerian insurance market.

The company delivers its products as SaaS with local Algerian hosting, addressing data residency requirements under Algerian Law 18-07 on personal data protection. The technology stack includes J2EE (JEE) backend on Oracle Database with Angular frontend, Red Hat infrastructure, and Flutter-based mobile applications. BLINK AMENI supports both insurer-facing administration and customer-facing portals and mobile apps.

B-link Solutions has deployed production ERP solutions to multiple Algerian insurance carriers, including Macir Vie, Alliance Assurances, El-Djazair General Takaful, and IPA (an AXA Algerie subsidiary). The company has been officially labeled a startup by Algerian authorities and represented Algeria at the North Star 2023 startup salon in Dubai.

## Products & services

### BLINK AMENI

Full digital insurance ERP platform that consolidates core insurance business functions into a single modular system. Serves as the company's flagship offering for insurance carriers in Algeria.

**Key features:**

- Modular architecture covering automobile, property/casualty, life/health, finance, and reinsurance lines
- Subscription management, offer and pack configuration, and workflow automation
- Statistics and KPI dashboards with reporting capabilities

*Target users:* Insurance carriers \(life and non\-life\)

### BLINK Insurance ERP Modules

Individual ERP modules covering specific lines and functions within the insurance enterprise.

**Key features:**

- Automobile and P&C \(Dommages\) insurance administration
- Life and Health \(Vie et Personnes\) policy management
- Finance, accounting, and fixed assets
- Reinsurance \(Reassurance\) management
- HR integration and personnel management

*Target users:* Insurance carriers and reinsurers

### BLINK HR and Payroll

Web-based HR and payroll management solution compliant with Algerian labor law and payroll regulations. Fully web-based with no installation required on end-user workstations.

**Key features:**

- Support for multiple employment contract types and collective agreements
- Full Algerian labor law compliance
- Employee portal for self\-service HR access, personnel movement tracking, and member management

*Target users:* Insurance carriers with internal HR departments

### BLINK Mobile App

Customer-facing mobile application enabling policyholders to manage policies, track claims, and access insurance services from smartphones.

**Key features:**

- Built with Flutter for cross\-platform mobile delivery
- Policy management and claims tracking for policyholders
- Integrated with BLINK AMENI backend

*Target users:* Insurance policyholders

### BLINK TPA Tools

Third-party administrator tools supporting claims expert assessment and health insurance administration.

**Key features:**

- EXPERT\+: Expert assessment tooling for claims processing
- MED\+: Medical and health third\-party administrator tools
- E\-TPA: Tiers\-Payant \(third\-party payment\) platform coordinating health insurance between providers, insurers, and beneficiaries

*Target users:* TPAs, carriers with in\-house claims and health administration

### Additional Digital Solutions

**Key features:**

- \*\*E\-Sante\*\*: Digital health insurance tools
- \*\*E\-Expert\*\*: Digital claims expert platform
- \*\*E\-Travel\*\*: Travel insurance digital solution
- \*\*CRM Sales Force\*\*: Customer relationship management for insurance sales teams

*Target users:* Carriers across life, health, and non\-life lines

## Category & focus

- Subcategories: Policy Administration, Claims Management, Insurance ERP, HR and Payroll
- Insurance verticals: Life & Annuity, P&C Commercial, P&C Personal, Health
- Target customers: Carriers, TPAs

## Notable customers

- Macir Vie \-\- Life ERP implementation
- Alliance Assurances \-\- Damage ERP, website, and customer portal
- El\-Djazair General Takaful \-\- ERP Dommages \(P&C\) implementation
- El Djazair El Moutahida Takaful \-\- Life insurance ERP \(in launch as of 2022\)
- IPA \(Inter Partner Assistance\) \-\- AXA Algerie subsidiary, third\-party payment platform

## Links

- Website: <https://b-link.io>
- Directory profile: <https://insurtechlist.com/companies/b-link/>
- Linkedin: <https://dz.linkedin.com/company/b-link-solution>
- Press/news: <https://www.algerieinvest.dz/b-link-solutions-lance-lerp-dommages-pour-el-djazair-general-takaful/>

---

*Last updated: 2026\-06\-13*