# AUTO & GENERAL

> Short\-term insurance with long\-term values \-\- four decades of service excellence in South Africa\.

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | EMEA |
| Headquarters | Dainfern (Johannesburg), Gauteng, South Africa |
| Founded | 1985 |
| Stage | Enterprise |
| Employees | 1000+ |

## Overview

Auto & General Insurance Company Limited is a South African short-term insurer founded on 1 June 1985, and is a core brand within Telesure Investment Holdings (TIH), the holding company for some of South Africa's most recognised financial services providers. TIH is itself a wholly owned subsidiary of BHL Holdings Limited, a Guernsey-incorporated international financial services group that also operates Budget Direct in Australia and Singapore, and Compare the Market in the United Kingdom.

Over four decades Auto & General has grown into one of South Africa's leading personal lines insurers, operating across vehicle, home, life, and commercial insurance. The company was a pioneer in direct insurance: it was the first insurer in the world to employ paperless, computerised risk-rating underwriting and to conduct business by telephone using voice-recording systems. Today it distributes through both a direct-to-consumer channel and a dedicated broker network.

Under CEO Alex Terblanché -- a qualified actuary appointed in October 2023 -- the company has undertaken a comprehensive brand refresh, reaffirming its strategic positioning around customer-centricity and service excellence. TIH as a group services over 11 million clients across seven countries.

## Links

- Website: <https://www.autogen.co.za>
- Directory profile: <https://insurtechlist.com/companies/auto-general/>
- Parent group: <https://tihsa.co.za>
- App \(android\): <https://play.google.com/store/apps/details?id=za.co.upstream.autogen>
- Broker services: <https://www.autogen.co.za/brokers/about-us/>

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*Last updated: 2026\-05\-11*