# Authentic Insurance

> Captive\-in\-a\-box: embedded small business insurance for vertical SaaS platforms

## At a glance

| Field | Value |
| --- | --- |
| Type | MGA |
| Region | NA |
| Headquarters | New York, New York |
| Founded | 2022 |
| Employees | 11-50 |

## Overview

Authentic Insurance is a small business insurance MGA that provides a captive-in-a-box platform for vertical SaaS companies, franchisors, associations, and other business communities. The platform enables partners to build and operate their own branded captive insurance programs embedded directly inside their existing software products.

Partners integrate with Authentic via API and offer white-labeled general liability and other small business coverages to their users, with minimal underwriting friction and a one-click purchase flow. Authentic handles the full operational stack -- legal setup, policy issuance, underwriting, claims management, renewal tracking, and customer service -- allowing software partners to generate underwriting profit share without building insurance infrastructure.

As of early 2024, Authentic had signed 10 or more vertical SaaS partners including Mindbody, Restaurant365, theCut, and PushPress, collectively reaching over one million small businesses. The company was expanding its product suite beyond general liability to include workers compensation and health insurance following its Series A.

## Products & services

### Captive\-in\-a\-Box Platform

A fully managed captive setup and administration platform enabling vertical SaaS companies to offer branded insurance programs to their users.

**Key features:**

- General liability for small businesses \(gyms, restaurants, retail, salons\)
- Workers compensation \(introduced 2024\)
- Health insurance \(introduced 2024\)

*Target users:* Vertical SaaS platforms, franchisors, associations, and business communities with small business customer bases

*Distribution:* Embedded via partner platforms; end customers purchase insurance within the partner SaaS product

## Links

- Website: <https://authentic.insure>
- Directory profile: <https://insurtechlist.com/companies/authentic-insurance/>
- Linkedin: <https://www.linkedin.com/company/authentic-insurance>

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*Last updated: 2026\-06\-15*