# Atipicus > Digital product studio for insurance, financial services, and healthcare companies in Latin America ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | LATAM | | Headquarters | Santiago, Chile | | Founded | 2023 | | Stage | Startup | | Employees | 11-50 | | Funding | Bootstrapped | ## Overview Atipicus is a digital product studio serving carriers, financial services firms, and healthcare companies in Latin America. Founded in Santiago in 2023, the company designs and builds customer portals, broker portals, embedded insurance solutions, and process automation tools tailored to the insurance and financial sectors. The company delivers across the full product lifecycle -- from proof-of-concept and functional prototypes through to production-ready applications. Engagements follow a four-phase methodology: business diagnosis, team and technology selection, agile development, and result validation. A defining commercial feature is a satisfaction guarantee whereby work continues until agreed objectives are met. Atipicus was founded by three former executives of Kunder, a software development firm they grew to 120 employees over nine years before it was acquired in 2021 by Betterfly, a Chilean unicorn. The company counts several major Chilean insurance companies among its early clients, including BICE Vida, Vida Camara, and Caja Los Andes, and operates offices in Chile and Canada. ## Products & services ### Customer and Broker Portals Web and mobile portal applications for insurers and financial services companies. Covers self-service portals for policyholders, partner and supplier portals, and sales and service channel digitalization. **Key features:** - Customer self\-service portal development \(web and mobile\) - Broker and intermediary portal applications - Sales and service channel digitalization - Partner and supplier portal integration *Target users:* Insurance carriers, financial services firms ### Embedded and Integrated Insurance Solutions Development of embedded insurance products and integration of insurance functionality into third-party digital channels. **Key features:** - Embedded insurance implementation - Insurance product integration within partner platforms - Proof\-of\-concept and MVP development for new insurance products *Target users:* Carriers pursuing embedded distribution, financial services platforms ### Process Automation Automation of critical operational processes with a focus on efficiency and error reduction, including claims management workflow and fraud detection tooling. **Key features:** - Claims management process automation - Fraud detection support tools - Decision\-support simulators and recommendation engines - Customer service and sales chatbots *Target users:* Insurance carriers, financial operations teams ### Strategic Consulting Technology and product strategy advisory for organizations undergoing digital transformation, including team structure optimization and technology selection. **Key features:** - Digital product and solutions strategy - Product team structure and performance consulting - Technology selection and architecture advisory *Target users:* Insurance and financial services executives ## Category & focus - Subcategories: Customer Portals, Broker Portals, Embedded Insurance, Claims Automation, Chatbots - Insurance verticals: Life & Annuity, P&C Commercial, Health - Target customers: Carriers, Brokers ## Notable customers - Caja Los Andes \(Chilean mutual insurance and financial services institution\) - Vida Camara \(Chilean life insurance company\) - BICE Vida \(Chilean life insurance company\) - Confuturo \(Chilean insurance and financial group\) - Red Salud \(Chilean healthcare network\) - AGF Falcom \(Chilean fund administrator\) ## Links - Website: - Directory profile: - Linkedin: - Services: - Instagram: - Track record: --- *Last updated: 2026\-06\-13*