# Assurekit

> Embedded insurance MGA powering contextual protection for India's digital platforms

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | MGA |
| Region | APAC |
| Headquarters | Mumbai, India |
| Founded | 2019 |
| Employees | 51-200 |

## Overview

Assurekit is a P&C embedded insurance MGA headquartered in Mumbai, India. The company provides fintechs, e-commerce marketplaces, and digital businesses with an API platform to integrate and distribute contextual insurance products to their customers. Assurekit manages the complete insurance lifecycle on behalf of its partners -- including product design, carrier relationships, regulatory compliance, and claims processing -- so that partner platforms can offer insurance without building internal insurance operations.

The company underwrites protection products tailored to India's digital economy: coverage for merchants and gig workers, purchase protection for e-commerce transactions, and post-sale extended warranty. Partners connect through Assurekit's REST API with a single integration and can then offer relevant insurance products embedded within their own user experiences.

Assurekit has processed more than 500,000 claims across its platform partner network, which includes Paytm, Cars24, Shiprocket, Khatabook, and BharatPe. The company raised Series A funding in April 2022 led by Mayfield, Kae Capital, and Saama, bringing total reported funding to USD 5.99M.

## Products & services

### Merchant Protect

Protection for retail merchants, small business operators, and gig workers in India. Covers inventory and asset losses, business revenue disruption, and loan repayment continuity.

**Key features:**

- Inventory and asset protection
- Revenue loss coverage
- Loan repayment \(EMI\) continuity

*Target users:* Retail merchants, shops, and gig economy workers

*Distribution:* Embedded via fintech and business software platform integrations

### Purchase Protect

Protection integrated at the point of digital commerce. Addresses return logistics losses, transaction fraud, and refund processing risk for e-commerce order flows.

**Key features:**

- Return\-to\-origin \(RTO\) loss protection
- Transaction fraud coverage
- Refund\-to\-credit facilitation

*Target users:* E\-commerce platforms and checkout technology providers

*Distribution:* Embedded via e\-commerce and checkout platform integrations

### Aftercare

Post-purchase protection for consumer goods, covering extended warranty periods, accidental damage, and scheduled maintenance. Extends coverage beyond the initial purchase event.

**Key features:**

- Extended warranty
- Accidental damage coverage
- Annual maintenance plans

*Target users:* Consumer electronics, appliance, and home goods retailers

*Distribution:* Embedded via retail and marketplace platform integrations

## Category & focus

- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Consumers

## Notable customers

- Paytm
- Cars24
- Shiprocket
- Khatabook
- BharatPe
- Pepperfry
- GoKwik
- Pidge
- Mokobara
- Amplio

## Links

- Website: <https://www.assurekit.com>
- Directory profile: <https://insurtechlist.com/companies/assurekit/>
- Linkedin: <https://in.linkedin.com/company/assurekit>

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*Last updated: 2026\-07\-28*