# ASSURAF

> Insurance, Simply \-\- Pan\-African digital insurance aggregation and distribution platform for Francophone Africa

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Dakar, Senegal |
| Founded | 2018 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Seed |

## Overview

ASSURAF is a Pan-African insurtech headquartered in Dakar, Senegal, operating the first 100% African-led digital insurance aggregation and distribution platform. Founded in 2018 by Souleymane Gning, the company enables consumers across Francophone Africa to compare, purchase, and manage a wide range of insurance products entirely online or via mobile app, connecting them to more than 20 insurance carriers through a single integrated interface.

The platform addresses a critical gap in African insurance penetration by making coverage simple, transparent, and accessible. More than 50% of ASSURAF customers are first-time policyholders with no prior insurance history. The company targets underserved populations including lower-income households, climate-vulnerable communities, and Senegal's agricultural sector, which employs approximately 70% of the population.

Beyond direct-to-consumer distribution, ASSURAF provides B2B API access and software factory services to insurers, reinsurers, brokers, and ecosystem partners, positioning itself as both a consumer marketplace and a technology enabler for the broader insurance value chain in Francophone Africa.

## Products & services

### Digital Insurance Marketplace

An online and mobile aggregation platform connecting consumers to more than 20 insurance carriers across multiple product lines.

**Key features:**

- Automotive, motorcycle, health, life, housing, travel, natural disaster, and agriculture insurance
- Fully integrated claims management system accessible via web and mobile app
- Product comparison and instant online purchase
- Digital policy management for existing policyholders

*Target users:* Individual consumers and small businesses in Francophone Africa

### B2B API Platform

API access enabling third-party companies to embed insurance products within their own ecosystems.

**Key features:**

- Insurance product distribution via API integration
- Partner ecosystem connectivity for large\-base consumer platforms
- White\-label insurance product access

*Target users:* Telecoms, fintechs, banks, and other ecosystem partners seeking to embed insurance

### Innovation Lab

An internal unit focused on developing disruptive insurance products, ultra-customized policies, and new business models for the African market.

**Key features:**

- Product design for non\-standard and climate\-linked risks
- Digital advisory services for the insurance value chain
- Software factory services for insurers and reinsurers

*Target users:* Insurers, reinsurers, brokers, and ecosystem partners

## Category & focus

- Subcategories: Insurance Aggregator, Embedded Insurance, Digital Broker
- Insurance verticals: Life & Annuity, P&C Personal, Health, Specialty/E&S
- Target customers: Consumers, Carriers, Brokers

## Notable customers

- First\-time insurance buyers \(50%\+ of customer base\)
- Agricultural sector workers and smallholder farmers
- Climate\-vulnerable households

## Links

- Website: <https://assuraf.com>
- Directory profile: <https://insurtechlist.com/companies/assuraf/>
- Linkedin: <https://sn.linkedin.com/company/assuraf>
- App store: <https://apps.apple.com/ng/app/assuraf/id1641569465>
- Google play: <https://play.google.com/store/apps/details?id=com.afdecoding.assurafmobile>

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*Last updated: 2026\-05\-11*