# Assona

> Specialty bicycle, electronics, and photovoltaic insurance MGA distributing embedded coverage through retail partnerships in Germany and Austria\.

## At a glance

| Field | Value |
| --- | --- |
| Type | MGA |
| Region | EMEA |
| Headquarters | Berlin, Germany |
| Founded | 2003 |
| Employees | 51-200 |

## Overview

Assona is a bicycle, electronics, and photovoltaic insurance MGA based in Berlin, Germany, serving over 2.2 million customers through B2B2C retail partnerships across Germany and Austria. Founded in 2003 under the name Jamba Service, the company pivoted to specialty embedded insurance and now operates as a licensed Spezialassekuradeur (specialty underwriting agent). In July 2024, Ecclesia Group acquired Assona from wefox Germany Holding.

The company manages the full insurance value chain -- from policy issuance and contract administration through claims handling and settlement -- across its three core product lines: bicycle and e-bike coverage, consumer electronics protection, and photovoltaic system insurance. These programs are built around digital-first, point-of-sale integration into retailer systems.

Distribution is entirely B2B2C through retailer partnerships. Insurance is offered to end consumers within the retailer's own checkout flow, with no separate storefront or direct-to-consumer channel. This model has produced a base of more than 2.2 million active policyholders across Germany and Austria.

## Products & services

### Bicycle and E\-Bike Insurance

Coverage for conventional and electric bicycles, distributed through bicycle and sporting goods retailers at point of sale.

**Key features:**

- Theft and vandalism protection
- Accidental damage coverage
- Full\-value replacement

*Target users:* Bicycle and e\-bike purchasers in Germany and Austria

*Distribution:* B2B2C through bike retailers and sporting goods stores

### Electronic Device Protection

Protection plans for smartphones, laptops, and other consumer electronics, integrated into retailer checkout systems.

**Key features:**

- Accidental and screen damage
- Theft protection
- Hardware failure coverage

*Target users:* Electronics consumers purchasing through retail partners

*Distribution:* B2B2C through electronics retailers

### Photovoltaic System Insurance

Comprehensive insurance for residential and commercial solar installations.

**Key features:**

- Equipment damage coverage
- Revenue loss protection
- Comprehensive system protection

*Target users:* Solar system owners in Germany and Austria

*Distribution:* B2B2C through solar installation and energy partners

## Links

- Website: <https://www.assona.com>
- Directory profile: <https://insurtechlist.com/companies/assona/>
- Careers: <https://www.assona.com/jobs>
- Linkedin: <https://www.linkedin.com/company/assona-gmbh>
- Press/news: <https://www.assona.com/presse>

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*Last updated: 2026\-07\-04*