# Asegurándote

> Argentina's first online insurance marketplace \-\- compare and buy personal insurance in under 90 seconds\.

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | LATAM |
| Headquarters | Rosario, Santa Fe, Argentina |
| Founded | 2018 |
| Stage | Startup |
| Employees | 1-10 |

## Overview

Asegurándote is a digital insurance marketplace based in Rosario, Argentina, operating as a licensed insurance producer (productor asesor de seguros) under FOTA Productores Asesores de Seguros S.R.L. The platform lets consumers quote, compare, and bind personal insurance policies entirely online -- no phone calls, no sales pressure -- in under 90 seconds.

Founded by CEO Federico Luis Alban Otalora, the company launched with a consumer-first philosophy: put the client at the center, eliminate friction, and let buyers choose the best offer from multiple carriers without intermediary pressure. The platform claims savings of up to 50% versus direct-purchase pricing on selected lines.

Asegurándote was among the first Argentine insurance marketplaces to enable end-to-end digital policy issuance. During the COVID-19 pandemic the company experienced rapid growth, reaching its full-year 2020 targets by June and doubling its original year-end projection by October.

## Notable customers

- Personal lines consumers \(auto, home, motorcycle\)
- Medical professionals \(Praxis Medica liability\)
- Small business owners \(ART / workers compensation\)

## Links

- Website: <https://asegurandote.com>
- Directory profile: <https://insurtechlist.com/companies/asegur-ndote/>
- Linkedin: <https://ar.linkedin.com/company/asegurandote>

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*Last updated: 2026\-05\-11*