# ARITY > Making transportation smarter, safer, and more useful through the world's largest driving behavior dataset tied to insurance claims\. ## At a glance | Field | Value | | --- | --- | | Category | Data & Analytics | | Type | Solutions Provider | | Region | NA | | Headquarters | Dallas, TX (remote-first, continental US) | | Founded | 2016 | | Stage | Established | | Employees | 201-500 | | Funding | Acquired (wholly owned by Allstate Corporation) | ## Overview Arity is a mobility data and analytics company founded in 2016 as a wholly owned subsidiary of Allstate Corporation. Spun out as an independent business to operate as a market-facing data and technology provider, Arity collects, processes, and applies driving behavior data gathered from mobile devices, in-vehicle systems, and connected vehicles. The company has amassed what it describes as the world's largest driving dataset tied to insurance claims -- covering over 40 million drivers and more than two trillion miles of driving behavior. Arity serves customers across four primary markets: auto insurance carriers (pricing, underwriting, and territory analysis), marketing and advertising (audience targeting via driving behavior), mobile app publishers (SDK integration for crash detection and engagement), and public sector agencies (traffic planning, road safety, VMT analysis). The company operates as a remote-first organization headquartered in Dallas, TX. ## Products & services ### Arity IQ Driving score and behavior data product that delivers individual driver risk insights on demand. Insurers can request a score from Arity's dataset during the quoting process, enabling telematics-based pricing at the point of quote without requiring the applicant to install an app. **Key features:** - Instant individual driver score lookup from 40M\+ driver dataset - Driving behavior signals: trips, miles, acceleration, braking, speeding, phone distraction - Enables telematics pricing for insurers without a full telematics program of their own *Target users:* Auto insurance carriers and underwriting teams ### Geosight Territory-level pricing data product delivering anonymized, ZIP-code-level driving behavior insights. Named a 2026 Insurance Luminaries finalist by PropertyCasualty360. **Key features:** - Updated anonymized driving data by ZIP code - Improves territorial pricing accuracy - Correlates driving behavior patterns to insurance loss data *Target users:* Insurance carriers and actuarial/pricing teams ### Drivesight Individual driver risk scoring tool for mobile telematics programs. Enables insurers to assess and price all driver types more accurately using real driving behavior. **Key features:** - Real\-time driving score generation - Behavioral signals: speeding, hard braking, acceleration, phone use - Integrates with insurer mobile telematics programs *Target users:* Auto insurance carriers operating UBI programs ### Mobile Telematics Experiences Customizable telematics SDK and program management service enabling insurers to launch or iterate telematics programs faster. **Key features:** - White\-labeled mobile telematics experience - SDK for fast deployment in insurer mobile apps - Managed program support *Target users:* Auto insurance carriers ### Arity Marketing Platform Advertising targeting platform using driving behavior data as an audience signal for insurance and non-insurance advertisers. **Key features:** - Targeted advertising to millions of validated drivers - Behavioral segmentation across customer journeys - Cross\-industry audience activation *Target users:* Insurance marketers, media buyers, advertisers ### Arity Audiences Driver segmentation product for targeted marketing based on driving behavior profiles. **Key features:** - Audience segments built from driving behavior data - Used for insurance customer acquisition and retention - Partnership integrations with Transparent\.ly and LeadCloud \(2026\) *Target users:* Insurance carriers and marketers ### Crash Detection Mobile crash detection service providing real-time emergency response integration. **Key features:** - Automatic crash detection via mobile sensors - Emergency dispatch coordination - Loved\-one alerts - Claims initiation support *Target users:* Mobile app publishers, insurance carriers ### Predictive Mobility Forecasting and personalization tools for mobile app developers using mobility data. **Key features:** - Personalized in\-app experiences driven by mobility insights - Customer attraction and retention via app differentiation - Mobility\-based engagement analytics *Target users:* Mobile app developers and publishers ### Vehicle Miles Traveled VMT trend analysis at county level for government transportation agencies. **Key features:** - VMT trend analysis and prediction accuracy - Correlates economic activity with granular driving trends at county level *Target users:* State DOTs, city transportation agencies ### Real Time Insights Anonymized, minute-by-minute mobility data product for traffic analysis. **Key features:** - Real\-time traffic speed and density data - Approximately 65% dataset coverage from arterial roads nationwide - Supports Vision Zero road safety programs *Target users:* Government transportation agencies ### Routely Route optimization and analytics solution. *Target users:* Transportation companies, logistics operators ### Daily Driver Pulse Near real-time driving behavior reporting for population-level trend monitoring. *Target users:* Insurance carriers, marketers, public sector agencies ## Category & focus - Subcategories: Telematics, Usage\-Based Insurance \(UBI\), Mobility Data, Audience Analytics - Insurance verticals: P&C Personal - Target customers: Carriers, Agents/Agencies ## Notable customers - Allstate \(parent and customer\) - National General - Encompass - Quincy Mutual - Southern Farm Bureau Casualty Insurance Company - Life360 - MyRadar - Idaho Transportation Department - City of Chicago ## Links - Website: - Directory profile: - Blog: - About: - Parent: - Careers: - Newsroom: --- *Last updated: 2026\-04\-09*