# ARCA

> Mexican digital auto insurance broker comparing and placing coverage from major carriers, operating as Guros

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | LATAM |
| Headquarters | Mexico City, Mexico |
| Founded | 2013 |
| Employees | 11-50 |

## Overview

ARCA is a digital auto insurance brokerage serving individual consumers in Mexico, operating under the brand Guros. Founded in 2013 by Juan Gironella and his sons Juan Manuel and Javier -- both with backgrounds at Mapfre and Zurich -- the company targets Mexico's personal auto insurance market, where coverage has remained underpenetrated despite federal highway mandates introduced in 2019.

The platform enables consumers to receive auto insurance quotes in under 30 seconds by entering vehicle brand, model, and postal code. Users compare policies from up to eight carriers simultaneously, with side-by-side coverage detail, and complete purchases entirely online. ARCA reports average annual savings of 4,500 pesos per customer compared to traditional distribution channels.

In addition to direct consumer sales, ARCA operates a B2B distribution channel for insurance agencies and brokers, enabling them to use the company's comparison and digital fulfillment tools for their own clients. As of mid-2024, over 30,000 policies have been issued, with 78% of transactions completed without phone contact. The company raised a USD 1.2M seed round in May 2024 from Magma Partners and LEAP Global Partners.

## Notable customers

- Individual consumers \(personal auto insurance\)
- Insurance agencies and brokers \(B2B channel\)

## Links

- Website: <https://www.guros.com/>
- Directory profile: <https://insurtechlist.com/companies/arca/>
- Linkedin: <https://mx.linkedin.com/company/arca-seguros>

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*Last updated: 2026\-07\-04*