# AppMan

> Digitizing insurance sales and operations across Southeast Asia

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Bangkok, Thailand |
| Founded | 2011 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Series B |

## Overview

AppMan is a digital transformation and insurtech platform provider serving the insurance industry in Southeast Asia. Based in Bangkok, Thailand, the company develops AI-powered software solutions that replace paper-based workflows for insurance carriers, brokers, and agents. Their primary customers are insurance companies and financial institutions in Thailand, Vietnam, and Indonesia.

The company delivers a suite of SaaS products including an electronic point-of-sale system for insurance agents, AI voice analysis tools, chat-based transaction automation, OCR-powered document processing, and electronic KYC solutions. All products are built on AWS cloud infrastructure and certified under ISO 27001 and ISO/IEC 20000-1. AppMan uses its proprietary Intelligent Working Process (IWP) Framework to standardize implementations across client organizations.

Founded in 2011, AppMan has grown to serve more than 500 customers including top 10 Thai insurers and regional financial institutions. The company raised a USD 4.6M Series A in 2021 backed by Siam Alpha Equity, Krungsri Finnovate, Casmatt, KTBST Group, and POEMS Ventures, followed by a Series B round. AppMan is recognized in the Gallagher Re Global Insurtech Report as the leading insurtech provider in Thailand, and will appear as a sponsor at ITC Asia 2026 in Singapore.

## Products & services

### AgentMate \(EPOS\)

Electronic point-of-sale platform that digitizes insurance sales for agents, replacing paper-based processes with a mobile-enabled workflow.

**Key features:**

- Financial health check and customer goal assessment tools
- Insurance product comparison and premium calculation
- Investment\-linked insurance \(ILI\) presentation tools
- AI\-powered chatbot for sales conversations \(AgentMate on Chat\)
- 86% user adoption rate among deployed agent populations

*Target users:* Insurance agents and agency managers at carriers and brokers

### AI Voice Solutions

Real-time call monitoring and coaching platform for insurance sales and customer service interactions.

**Key features:**

- Real\-time call transcription and analysis
- Sales coaching and quality scoring
- Integration with contact center systems

*Target users:* Insurance contact centers and sales teams

### Chat AI

Intelligent chat platform for customer screening and automated response generation in insurance contexts.

**Key features:**

- Natural language processing for insurance inquiries
- Automated lead qualification and routing
- Integration with CRM and policy administration systems

*Target users:* Carriers and brokers managing high\-volume customer inquiries

### OCR with AI/ML \(Hybrid AI\)

Document processing solution combining optical character recognition with machine learning and human verification workflows.

**Key features:**

- Automated data extraction from insurance documents
- Hybrid AI plus human review model for accuracy
- Integration with downstream insurance systems

*Target users:* Underwriting and claims teams handling document\-heavy workflows

### E\-KYC

Electronic identity verification solution for insurance onboarding and regulatory compliance.

**Key features:**

- Digital identity verification workflows
- PDPA\-compliant data handling
- Integration with carrier onboarding systems

*Target users:* Carriers and brokers onboarding new customers

### E\-Surveyor

Digital inspection platform for insurance claims and property assessment.

**Key features:**

- Mobile\-based inspection workflows
- Photo capture and structured data collection
- Claims integration

*Target users:* Claims adjusters and field surveyors

### BPO 2\.0 \(Intelligence\-as\-a\-Service\)

Business process outsourcing with integrated AI and human expertise for insurance operations.

**Key features:**

- AI\-assisted processing with human verification layer
- Scalable capacity for insurance operations teams
- Reporting and quality management

*Target users:* Insurance operations teams seeking managed service support

## Category & focus

- Subcategories: Agent enablement, EPOS, digital onboarding, document processing, AI voice analytics
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Health
- Target customers: Carriers, Brokers, Agents/Agencies

## Notable customers

- PTT Retail Business \(PTTRM\)
- Kompeha Tokyo Marine Insurance
- Bitkub Labs
- Top 10 Thai insurance carriers

## Links

- Website: <https://www.appman.co.th/>
- Directory profile: <https://insurtechlist.com/companies/appman/>
- Blog: <https://appman.medium.com/>
- Linkedin: <https://www.linkedin.com/company/appman-co>
- Agentmate product: <https://www.appman.co.th/en/agentmate-epos/>

---

*Last updated: 2026\-05\-17*