# amplifAIr

> AI\-driven micro\-segmentation and risk intelligence for insurance carriers and MGAs

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Tel Aviv, Israel |
| Founded | 2022 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

amplifAIr (operating as Klary) is a data and analytics platform for P&C, health, and life insurance carriers and MGAs, providing AI-powered micro-segmentation to surface hidden risk, retention, and sales opportunities within existing policyholder portfolios. The company was founded in 2022 in Tel Aviv, Israel, with operations also in Austin, Texas.

The platform ingests anonymized customer data, applies clustering and explainability algorithms to discover non-obvious behavioral segments, and outputs actionable rules compatible with legacy underwriting and pricing systems. Deployments are infrastructure-agnostic -- no replacement of existing technology is required -- and production-ready results are typically available within four weeks. Multi-channel activation is supported across Instagram, Google Ads, WhatsApp, email, chatbot, and SMS. The company holds SOC 2 Type II certification and is GDPR compliant.

Flagship insurance client AIG reported a 10% reduction in auto and home portfolio loss-ratio alongside improved customer retention. Under the broader Klary brand, the company has scaled to more than 200 customers across five continents as of 2025. In 2024 the company was named to the 1871 inaugural InsurTech Innovation Lab cohort in Chicago, supported by Allstate.

## Products & services

### Klary AI Segmentation Platform

An AI-powered micro-segmentation platform that combines clustering and explainability algorithms with an automation layer. The platform ingests existing policyholder data, discovers non-obvious risk and behavioral segments, and delivers explainable rules for use across underwriting, pricing, sales, and retention functions.

**Key features:**

- Automatic identification of hidden loss\-causing risk segments across P&C, health, and life portfolios
- Explainable, rule\-based outputs compatible with legacy underwriting and pricing systems
- Results in approximately four weeks with no infrastructure replacement required
- 10x improvement in micro\-segment accuracy versus manually defined segments
- 75% reduction in campaign setup and targeting time
- Multi\-channel activation: Instagram, Google Ads, WhatsApp, email, chatbot, and SMS

*Target users:* Insurance carriers, MGAs, underwriters, actuaries, marketing and retention teams

## Category & focus

- Subcategories: Predictive analytics, micro\-segmentation, risk scoring, churn prediction
- Insurance verticals: P&C Personal, P&C Commercial, Health, Life & Annuity
- Target customers: Carriers, MGAs/MGUs

## Notable customers

- AIG \-\- flagship insurance client; 10% reduction in auto/home portfolio loss\-ratio and improved retention

## Links

- Website: <https://klary.com>
- Directory profile: <https://insurtechlist.com/companies/amplifair/>
- Blog: <https://klary.com/blog>
- Linkedin: <https://www.linkedin.com/company/klary-ai>
- Legacy site: <https://amplifair.com>

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*Last updated: 2026\-06\-11*