# Aladdin Software > Policy administration and underwriting platform for South African short\-term insurers and underwriting managers ## At a glance | Field | Value | | --- | --- | | Category | Core Administration | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Sandton, South Africa | | Founded | 2011 | | Stage | Established | | Employees | 1-10 | | Funding | Bootstrapped | ## Overview Aladdin Software is a policy administration and underwriting platform for short-term (P&C) insurers and underwriting managers (UMAs) in South Africa, covering the quote-to-bind, claims, broker distribution, and finance workflow of the insurance lifecycle. The platform is delivered as five linked components: a no-code configuration tool for launching products, pricing, and workflow without developer involvement; a role-based desktop application for underwriting, claims, and finance staff; a self-service broker portal for quoting, binding, and processing endorsements and renewals; a SQL Server-backed reporting module for profitability and KPI tracking; and an API layer connecting the platform to third-party payment, collection, credit-scoring, and valuation providers. The company is privately held and bootstrapped, based in Sandton, South Africa, and holds Microsoft Partner status. Named customers include Absa Insurance Company, Camargue Underwriting Managers, Thatch Risk Acceptances, Bidvest Insurance Group, and Indequity Specialised Insurance, and the vendor states its platform is in use at Lloyd's coverholders and the insurance subsidiaries of three JSE-listed groups. ## Products & services ### Config Manager No-code configuration tool that lets business users launch new insurance products, set pricing, define workflow, and automate underwriting rules without developer involvement. **Key features:** - No\-code product and pricing configuration - Workflow definition tools - Automated underwriting rule builder *Target users:* Insurer product and underwriting teams ### Core System \(Windows Application\) Role-based desktop application used by insurer staff to manage sales, underwriting, claims, finance, and compliance through guided workflows. **Key features:** - Role\-based access for sales, underwriting, claims, and finance staff - Guided underwriting and claims workflows - Built\-in compliance and management tooling *Target users:* Insurer underwriting, claims, and finance staff ### Broker Portal Self-service portal that lets brokers and agents quote, bind, and manage policies directly. **Key features:** - Online quoting and binding - Policy endorsement and renewal processing - Broker statement and commission reporting *Target users:* Brokers and agents ### Business Intelligence Module SQL Server-backed reporting system with live database access for profitability and KPI tracking. **Key features:** - Automated report delivery scheduling - Profitability and KPI analytics by cover, policy, agent, and postal code - SSRS\-based reporting *Target users:* Insurer management and finance teams ### Core API Web-service layer that validates transactions and connects the platform to third-party payment, collection, credit-scoring, and valuation services. **Key features:** - Transaction validation and authentication - Third\-party integration for payment and collection services - Credit\-scoring and valuation service connectivity *Target users:* Insurer IT teams and integration partners ## Category & focus - Subcategories: Policy Administration, Underwriting Workbench, Broker Portal, BI/Reporting - Insurance verticals: P&C Commercial, Specialty/E&S - Target customers: Carriers, MGAs/MGUs, Brokers ## Notable customers - Absa Insurance Company - Camargue Underwriting Managers - Thatch Risk Acceptances - Bidvest Insurance Group - Indequity Specialised Insurance *Used by Lloyd's coverholders and the insurance subsidiaries of three JSE\-listed groups* ## Links - Website: - Directory profile: --- *Last updated: 2026\-08\-09*