# ADREA RUBIN COMPANIES

> Data\-driven direct\-to\-consumer marketing agency specializing in insurance and financial services customer acquisition for the senior and baby boomer market\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Marketing |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | New York, New York |
| Founded | 1990 |
| Stage | Established |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

Adrea Rubin Companies is a direct-to-consumer marketing agency with over 35 years of experience specializing in insurance and financial services customer acquisition. Founded in 1990 by Adrea J. Rubin, the firm has built deep expertise in serving insurance carriers, health plans, and financial institutions that target baby boomer and senior consumers.

The company operates through two entities: Adrea Rubin Marketing, which provides integrated direct marketing strategy and execution, and Calibrant Digital (launched April 2019), an affiliate focused on digital marketing for regulated industries including insurance and financial services. Together, the firms have worked with more than 40 insurance carriers and generated over USD 100 million in premium for their clients.

Adrea Rubin Marketing is certified by the Women's Business Enterprise National Council (WBENC) as a women-owned business diversity vendor, a designation maintained for over 15 years. The firm is also licensed to sell Life, Health, and Property & Casualty insurance products.

## Products & services

### Integrated Direct Marketing

Full-service marketing strategy and execution for insurance and financial services clients targeting baby boomer and senior consumers.

**Key features:**

- Multi\-channel campaign development \(direct mail, outbound telemarketing, digital, insert media\)
- Data procurement and audience targeting for regulated verticals
- Competitive research and market intelligence
- Custom predictive modeling and audience analytics
- Creative messaging, campaign strategy, and media planning

*Target users:* Insurance carriers, health plans, Medicare supplement and Medicare Advantage plans, life insurance companies

### Calibrant Digital

Online marketing and consulting affiliate redefining digital channels for regulated industries.

**Key features:**

- Lead generation campaigns for insurance and financial services
- Data analytics and audience segmentation
- Search engine marketing \(SEM\) and display advertising
- Email marketing and creative production
- Digital media strategy and buying

*Target users:* Insurance and financial services organizations seeking digital customer acquisition

### Data & Analytics Services

Custom data solutions to support policyholder acquisition and retention.

**Key features:**

- Customer insight and segmentation modeling
- Demographic analysis for senior and boomer populations
- Lead scoring and response prediction
- Competitive intelligence and marketplace analysis

*Target users:* Insurance carriers and health plans

## Category & focus

- Subcategories: Direct Marketing, Lead Generation, Data Analytics, Digital Marketing
- Insurance verticals: Life & Annuity, P&C, Health
- Target customers: Carriers, Health Plans

## Notable customers

- Insurance carriers \(40\+ carriers served since founding\)
- Medicare supplement and Medicare Advantage plan sponsors
- Health plans
- Life insurance companies
- Financial services institutions targeting senior and baby boomer consumers

## Links

- Website: <https://www.adrearubin.com>
- Directory profile: <https://insurtechlist.com/companies/adrea-rubin-companies/>
- Team: <https://www.adrearubin.com/team/>
- About: <https://www.adrearubin.com/about/adreas-story/>
- Digital services: <https://www.adrearubin.com/we-are-experts-in/all-things-digital/>
- Insurance services: <https://www.adrearubin.com/we-are-experts-in/insurance/>
- Diversity certifications: <https://www.adrearubin.com/about/diversity-certified/>

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*Last updated: 2026\-04\-09*